By Michael Sims
This e-book offers advertising, ads, and branding execs with the final word advisor on easy methods to deal with a brand new account and the way to effectively hold latest bills. it's a useful guide that lays out directions, counsel, and strategies for professionals looking to maintain their consumers chuffed.
Read or Download Agency Account Handling: Avoiding Blood, Sweat and Tears PDF
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Extra resources for Agency Account Handling: Avoiding Blood, Sweat and Tears
2 Complete the personal knowledge questionnaire for your main client. 3 Think how you can improve your status meetings. THE DAY-TO-DAY RELATIONSHIP CHAPTER 3 ........................ THE DAY-TO-DAY RELATIONSHIP In this chapter you will learn about: ž What clients want. ž Managing the client relationship during campaigns. ž Producing an effective creative brieﬁng. ž Creative presentations to clients. ž Managing problems with a creative concept. ž Moving concepts effectively to campaign execution.
21 STARTING TO WORK WITH A NEW CLIENT TEAM CHAPTER 2 ........................ STARTING TO WORK WITH A NEW CLIENT TEAM In this chapter you will learn about: ž How the agency can ease the induction process. ž Starting off on the right foot. ž Doing your homework on the client. ž Getting organized. ž How you can help your team and client work with you more effectively. Y our working life is about to take a new turn, whether you are the employer or the newcomer. As an employer you have just hired someone whom you hope will make a difference to the client and the agency.
5 Create agendas for meetings and circulate these beforehand. 6 Start and leave meetings on time. 36 STARTING TO WORK WITH A NEW CLIENT TEAM ............................................................................................................ 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Create comprehensive action plans after meetings. Evaluate the use of face-to-face meetings vs e-mail and the telephone. Complete one job before you start another. Create your own in/out ﬁling trays. Have a tidy desk.
Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims